Partnerships

We consider partnerships that fit an independent publication about sporting culture and serve readers without obscuring who is speaking. Tell us what you propose, who it is for and how the collaboration would be identified.

Possible collaborations

Suitable proposals may include clearly identified partner features, event or publication collaborations, and relevant partner placements across the site. We assess each proposal for subject fit, reader value and clarity. We do not imply endorsement of a partner’s products, services or views.

Clear labelling

Paid, supplied or collaboratively produced material is labelled so readers can recognise its relationship to a partner. Partner placements are identified as such, and their wording does not imitate independent editorial recommendations. Labels remain visible wherever the material appears.

Send a proposal

Use the Contact page and select the partnership option. Describe the organisation or project, the proposed format, any requested placement and the intended audience. We review proposals individually and may decline work that does not fit the publication or meet its standards for transparency.